Are
Are
you
you
ready?
ready?
Gemz
Gemz
Experience the Elegance of Gemz Jewelry
Experience the Elegance of Gemz Jewelry
The Challenge
The Challenge
Gemz, a premium jewelry store, hired me to design their website with the aim of increasing their online sales and conversion rate. The challenge was to create a visually appealing website that provided an intuitive user experience and improved their stagnant conversion rate. By using a range of conversion rate optimization techniques, I exceeded our client's expectations.
Gemz, a premium jewelry store, hired me to design their website with the aim of increasing their online sales and conversion rate. The challenge was to create a visually appealing website that provided an intuitive user experience and improved their stagnant conversion rate. By using a range of conversion rate optimization techniques, I exceeded our client's expectations.
Research
Research
Design
Design
Development
Development
Research & Analysis
Studying design trends and analyzing competitors' sites to inform our approach.
01
Research & Analysis
Studying design trends and analyzing competitors' sites to inform our approach.
01
Research & Analysis
Studying design trends and analyzing competitors' sites to inform our approach.
01
02
Creating wireframes for optimal user experience.
Wireframing
02
Creating wireframes for optimal user experience.
Wireframing
02
Creating wireframes for optimal user experience.
Wireframing
Designing high-fidelity designs for a visually appealing user interface.
UI Design
03
Designing high-fidelity designs for a visually appealing user interface.
UI Design
03
Designing high-fidelity designs for a visually appealing user interface.
UI Design
03
04
developing a fast and SEO optimized website and integrated third-party tools.
Development
04
developing a fast and SEO optimized website and integrated third-party tools.
Development
04
developing a fast and SEO optimized website and integrated third-party tools.
Development
05
using techniques such as A/B testing, social proof, and product page optimization.
CR Optimization
05
using techniques such as A/B testing, social proof, and product page optimization.
CR Optimization
05
using techniques such as A/B testing, social proof, and product page optimization.
CR Optimization
04
provided post-launch support to ensure that everything was running smoothl
Launch & Support
04
provided post-launch support to ensure that everything was running smoothl
Launch & Support
06
provided post-launch support to ensure that everything was running smoothl
Launch & Support
Typography
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Typeface
Raleway
Color palette
Color palette
Home page design
Home page design
I prioritized design decisions that would increase conversions and build trust with potential customers. I created a clear navigation bar, a striking hero section with an attention-grabbing headline and CTA, and included customer reviews and a video to establish credibility. Additionally I included logos of popular industry brands to further establish their reputation. Overall, my design aimed to provide a visually stunning and immersive experience that would encourage visitors to become customers.
I prioritized design decisions that would increase conversions and build trust with potential customers.
I created a clear navigation bar, a striking hero section with an attention-grabbing headline and CTA, and included customer reviews and a video to establish credibility.
Additionally I included logos of popular industry brands to further establish their reputation.
Overall, my design aimed to provide a visually stunning and immersive experience that would encourage visitors to become customers.
Crafting excellence in every detail
Crafting excellence in every detail
Crafting excellence in every detail
Home page design
Home page design
I prioritized design decisions that would increase conversions and build trust with potential customers. I created a clear navigation bar, a striking hero section with an attention-grabbing headline and CTA, and included customer reviews and a video to establish credibility. Additionally I included logos of popular industry brands to further establish their reputation. Overall, my design aimed to provide a visually stunning and immersive experience that would encourage visitors to become customers.
I prioritized design decisions that would increase conversions and build trust with potential customers.
I created a clear navigation bar, a striking hero section with an attention-grabbing headline and CTA, and included customer reviews and a video to establish credibility.
Additionally I included logos of popular industry brands to further establish their reputation.
Overall, my design aimed to provide a visually stunning and immersive experience that would encourage visitors to become customers.
Checkout page designs
Checkout page designs
Gemz, a premium jewelry store, hired me to design their website with the aim of increasing their online sales and conversion rate. The challenge was to create a visually appealing website that provided an intuitive user experience and improved their stagnant conversion rate. By using a range of conversion rate optimization techniques, I exceeded our client's expectations.
Gemz, a premium jewelry store, hired me to design their website with the aim of increasing their online sales and conversion rate.
The challenge was to create a visually appealing website that provided an intuitive user experience and improved their stagnant conversion rate.
using a range of conversion rate optimization techniques, I exceeded our client's expectations.
The Success of Gemz's New Website Design
The Success of Gemz's New Website Design
After implementing the new design and optimization changes, Gemz saw a significant improvement in their conversion rate. The simplified and clear layout of the homepage and new arrival page, combined with the use of high-quality images, enhanced the user experience and increased customer trust. The streamlined checkout process also helped to reduce cart abandonment, resulting in a boost in sales.
After implementing the new design and optimization changes, Gemz saw a significant improvement in their conversion rate.
The simplified and clear layout of the homepage and new arrival page, combined with the use of high-quality images, enhanced the user experience and increased customer trust.
The streamlined checkout process also helped to reduce cart abandonment, resulting in a boost in sales.
Thank you for watching
Thank you for watching
Thank you for watching